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Panda merch for year of the snake
Colleges & UniversitiesMarketing Bites: How Panda Express crafts an authentic Lunar New Year campaignMarketing Bites: How Panda Express crafts an authentic Lunar New Year campaign
The country’s largest Asian dining chain says it has a duty to mark the event each year. This year, that includes outreach to homesick college kids, a short film and more.
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