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Noodles know no boundaries with Nick Graff leading R&D at Noodles & Company

The executive chef and VP of culinary has accelerated innovation and taken the menu where it hasn’t ventured before.

Patricia Cobe, Senior Editor

October 12, 2023

Nick Graff joined Noodles & Company in 2014 and quickly advanced to the position he holds today as executive chef and VP of culinary. Along the way, he introduced scores of new ingredients, formats and global dishes. Among the standouts are veggie-based zoodles, stuffed pastas including tortelloni and ravioli in several flavor iterations, a high-protein pasta called leanguini, and Chicken Parmesan—Noodles’ first baked entrée and already a runaway best seller.

Chef Nick Graff

Nick Graff

He also introduced new equipment to the line, speeding prep times and easing execution. Steamers now expedite the pasta cooking process and eliminate the extra step of draining the noodles. And with ovens installed at each unit, the menu can now expand into baked pastas and entrees.  

Listen as Chef Graff describes his culinary journey at Noodles & Company, talks about the challenges of menu development in a fast-casual environment and reveals what may be next for Noodles’ menu.  

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Noodles & Company

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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