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How Hilton is redefining what hotel food and beverage can be

Menu Feed: From elevated breakfasts and snacks to partnerships with celebrated chefs and mixologists, Adam Crocini is changing up the F&B scene.

Patricia Cobe, Senior Editor

September 14, 2023

Adam Crocini, VP and global head of food and beverage for Hilton hotels, is reimagining food and beverage service at all the company’s brands—from family-friendly Hampton Inn to the luxe Waldorf Astoria.

With guests looking for more meaningful experiences post-pandemic, Crocini is leading the charge to create more chef partnerships in the hotel restaurants. José Andrés, Michael Mina and Nancy Silverton are already established in some Hilton properties, but “we have thousands of hotels around the world and thousands of opportunities for talented chefs,” he said. The goal is to create more destination restaurants and signature dining experiences for guests and locals alike.

 adam crocini

Adam Crocini

Breakfast is also a top priority for Hilton guests, and there’s an increased focus on better-for-you, fresher items on breakfast buffets and menus. The same goes for the snacks and grab-and-go items in hotel retail markets, which have been upgraded with healthier, higher quality foods and drinks. And Hilton’s newest lifestyle hotel, Tempo, offers an on-trend list of handcrafted “Spirited” and “Spirit-Free” cocktails at the bar as well as other contemporary perks.

Listen as Crocini describes how he is positioning Hilton to meet guests where they are with upgraded food and beverage service, how the hotels are primed to deliver memorable dining experiences and what’s in store for 2024.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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