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Kids TV: the Ad Reality

Food Management Staff

November 27, 2007

1 Min Read
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FM Staff

Today’s children see more promotional ads for other programming, but fewer paid ads and fewer minutes of advertising on television, according to a report released by the staff of the Federal Trade Commission. The research looks at television ad exposure for children in the year 2004 and compares it to similar research from 1977. The report also finds that children are not exposed to more food ads on television than they were in the past; instead, their ad exposure is more concentrated on children’s programming.

About the Author

Food Management Staff

Food Management is a media brand that features trends and best practices, products and solutions that connect deeply with the noncommercial foodservice professional. Four key onsite segments — College & University, K-12, Healthcare, and Business & Industry dining — are the focal points in our coverage. Our audience receives both the big picture information they need as well as segment specific knowledge to run their businesses better.

Food Management pillar features include Best Concepts, Top 50 Contract Management Companies and Innovators of the Year. Food Management is part of the Informa Restaurant & Food Group, which includes Nation’s Restaurant News, Restaurant Hospitality, Food Management and Supermarket News

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