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Levy Restaurants, trade group collaborate on avocado concept

AvoEats concession stands offer focused menus for fans.

Ron Ruggless, Senior Editor

November 29, 2018

2 Min Read
AvoEatsSign_2018Nov6.png
AvoEats serves its avocados at two locations in Dallas’ American Airlines Center.Ron Ruggless

Levy Restaurants has collaborated with a trade group to give fans at Dallas’ American Airlines Center a taste of an all-avocado-all-the-time menu with two AvoEats branded outlets at the venue.

Chicago-based Levy, which contracts for foodservice at the arena, partnered with Avocados From Mexico, the Irving, Texas-based subsidiary of the Mexican Hass Avocado Importers Association, to open the two AvoEats at the arena this fall.

The AvoEats concession stands feature menu items that included Avo Toast, Avocado Buffalo Fries with a cheese-bacon drizzle, a guacamole sampler and an avocado chocolate mousse. All are priced at $8 each.

“We think fans will really enjoy these fresh avocado dishes,” said Mark Mabry, Levy’s senior executive chef at the arena, in a statement. “It’s our personal passion to work with fresh ingredients that represent cooking and dining in Texas and the Southwest, and these AvoEats dishes really speak to the flavors of our city.”

Avocados From Mexico team members include, from left, Grisel Perez, chef Brian Wilford, Kevin Hamilton and Stephanie Browder.

In addition, avocados have been integrated into several dishes across other American Airlines Center concession stands, including Fried Cauliflower with Avocado Tiger Dipping

Sauce, a Texas Cheesesteak Sandwich topped with fresh guacamole, Shrimp Tacos with Avocado Aioli, and a Green Chile Guac and Queso Burger.

“We pride ourselves on creating food memories for fans that last beyond game day,” Mabry said.

Avocado-focused eateries have been gaining attention.

A worker with Avocados From Mexico prepares a meal.

Mark Cuban, the owner of the Dallas Mavericks NBA team, which plays at the arena, has with fellow ABC “Shark Tank” panelist Barbara Corcoran invested $400,000 in the two-unit New York-based Avocaderia. They own a combined 20 percent stake in the business, which first opened with a 500-square-foot eatery in Brooklyn in April 2017.

Kevin Hamilton, senior director of brand marketing for the Avocados From Mexico, said the AvoEats outlets in Dallas’ arena plan to offer a variety of other dishes.

Alvaro Luque, president and CEO of Avocados From Mexico, said, “Arena guests are going to be thrilled with what they find at AvoEats and across American Airlines Center dining options.”

The American Airlines Center hosts more than 2.5 million guests at more than 200 events each year, including hockey and basketball games as well as concerts and other events.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

A helping of avocado toast at the American Airlines Center.

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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