Sauce it up

The customization craze has fueled the demand to broaden the selection of condiments and sauces offered in the front of house. Technomic’s Flavor Consumer Trend Report reveals that these products can be traffic drivers; 29% of diners consider which sauces and condiments will be available when deciding on a restaurant to visit, and that number increases to over 40% for younger consumers and males. But sauces and condiments are also a convenient way to signaturize a dish in the back of house. A change in the flavor profile of a barbecue sauce, for example, can be the impetus for a new limited-time offer, while a spicy condiment can easily elevate the house burger.