John Geoghegan has spent the last 30 years in the tobacco business including vice president at General Cigar Co., U.S. Manager for DjEEP Lighters and marketing head at Kretek International Inc. Prior to that, he served as senior vice president group creative director at a global advertising agency. He began his career at Procter & Gamble. He lives in Laguna Niguel, California. Reach him at [email protected].