Blue plate special

DIFFERENTIATING THE MENU

Jennifer Leamons

Carolinas HealthCare 

“We started offering a blue plate special on weekends and evenings when sales tend to be down. The meals go for $5.99 to $6.99 and include a pulled pork plate with mac ’n cheese, succotash and a roll and lasagna with garlic bread and a vegetable or salad. The idea resulted in an increase in sales.”