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Sodexo research & development chef Rob Morasco feeds people from a social distance

The corporate chef of the onsite giant shares insights into how consumer tastes are changing, and also how they’re staying the same

Bret Thorn, Senior Food Editor

November 6, 2020

2 Min Read
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As senior director of culinary development and performance for Sodexo in the United States, Rob Morasco is in charge of creating the food for more than 13,000 foodservice locations in corporate cafeterias, hospitals, senior living facilities, high schools, universities, airline lounges, oil platforms and more.

Obviously, what his clients want, what their customers want, and how Morasco goes about developing it have all changed dramatically since the onset of the novel coronavirus pandemic.

But, there’s more takeout and delivery, and that means that Morasco, to fulfill Sodexo’s commitment to reduce its carbon footprint, has to be conscientious about all the packaging he has to go through now.

He also has to find ways to get everyone to taste new menu items while socially distancing, as well as to adjust to the changing tastes of his diners

Morasco said that while some consumers continue to focus on items that are better for themselves and better for the planet, they’re also helping themselves to plenty of comfort food, because they need it these days. He’s found that that’s true with people from every generation. Senior living facilities are asking for grain bowls and bao buns, and college students are eating chicken parm heroes.

Listen to Bret Thorn, food and beverage editor for Food Management's sister brands Nation’s Restaurant News and Restaurant Hospitality, discuss how Morasco and the people he’s feeding have adjusted to the changing times. 

Food Management · Sodexo research & development chef Rob Morasco feeds people from a social distance

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

Read more about:

Sodexo

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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