Parkhurst Adopts New Logo, Brand Position

Parkhurst Dining has dropped the word "Services" from its corporate name as part of a new branding position. The onsite food service management unit of Eat’n Park Hospitality Group also unveiled a new logo identity and a newly focused brand position, “Authentic Culinary Experiences,” to illustrate its evolution as an organization.

"While our logo has changed, our core values and gold standards have not," says Eat 'n Park President/CEO Jeff Broadhurst. “We wanted our new look to personify our continued commitment to outstanding dining services and that our partnerships are at the center of everything we do.”

"The new brand position drives the sincerity we have about preparing authentic food and providing exceptional hospitality," Broadhurst adds. "From the fresh, local and scratch foods our chefs are passionate about preparing, to the exceptional service and personal relationships we embrace with those we serve, our goal is to enrich the lives of guests through memorable dining experiences each and every day!"