David Chang's Fuku to expand into more sports stadiums and arenas
The spicy fried chicken concept, which started as a brick-and-mortar fast casual, aims to grow its concession business.
Fuku, the spicy fried chicken concept founded by chef David Chang, has added two new locations to its stadium and arena portfolio.
The fast casual is expanding into TIAA Bank Field, home of the Jacksonville, Fla., Jaguars football team, and FedEx Field, where the Washington Commanders play in Summerfield, Md. The moves are in step with Fuku’s strategic focus to grow its concession business and partnerships with stadiums and arenas.
“We’re really excited at this next chapter of Fuku’s future, with our fast-growing concession business in major stadiums and arenas across the country, broadening our brand presence and reaching more customers with our chef created menu—and we're just getting started,” Fuku’s CEO Claudia Lezcano said in a statement.
Fuku joined the concession lineup at Yankee Stadium prior to the 2023 baseball season, partnering with the N.Y. Yankees foodservice provider, Legends Hospitality. The concept’s iconic Spicy Fried Chicken Sando is on the menu, along with chicken tenders and waffle fries. Not to ignore N.Y. Mets fans, Fuku also teamed up with Citi Field, opening a concession there this spring.
Fuku has two brick-and-mortar locations and a ghost kitchen in New York City, but the brand is clearly focusing on feeding fans at sports arenas, stadiums and similar venues. The fast casual’s concessions are also operating at New York City’s Madison Square Garden, basketball arena Barclays Center in Brooklyn, Hard Rock Stadium in Miami and Indian Wells Tennis Garden in California, totaling close to a dozen current partnerships.
Fuku works in tandem with the foodservice companies managing these venues, including Legends Hospitality, Delaware North, Levy Restaurants and Sodexo.
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