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Stories from the front lines: Sodexo’s new senior dining CEO on starting a job before the coronavirus struck

Zeta Smith, CEO, North America Seniors at Sodexo and former Starbucks employee, shares some inspiring stories of senior dining, the challenges there and being part of a new team.

Tara Fitzpatrick, Senior Editor

July 7, 2020

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Starting a new job at any time can be a bit stressful. But try starting a new job in senior dining at the start of the coronavirus pandemic. That challenge has been met by Zeta Smith, CEO, North America Seniors at Sodexo, who started her job in January and quickly learned the company and her team as she hit the ground running.

For 12 years prior to coming to Sodexo, Smith was a divisional senior VP for Starbucks, a position that helped shape her attitude toward work and challenges: “From my time at Starbucks, the idea of being a ‘servant leader’ stuck with me,” she says.

Zeta-Smith.jpgThat has translated to helping Sodexo senior dining accounts make this strange time as comfortable as possible for senior citizens, our most vulnerable—and isolated—population during this global pandemic.

“Being a global company was an advantage to secure PPE through our global and diverse supply chain,” Smith says. “Also, Sodexo as a global company provided me the ability to leverage and apply lessons learned with my counterparts across the world, such as Germany, China and Brazil. This was important to understand what was working with countries that were experiencing the pandemic earlier in the cycle, providing advanced knowledge and preparation for our U.S. senior segment.”

Smith shares her story and her main motivator to keep going—the creativity she’s seen in this field.

Contact Tara at [email protected]

Follow her on Twitter @Tara_Fitzie

Read more about:

Sodexo

About the Author

Tara Fitzpatrick

Senior Editor, Informa Restaurant & Food Group

Tara Fitzpatrick is Food Management’s senior editor and a contributor to Restaurant Hospitality and Nation’s Restaurant News, creating editorial content for digital, print and events. Tara holds a bachelor of science degree from the School of Journalism and Mass Communications at Kent State University. Before joining Food Management in 2008, Tara was associate editor at National Association of College Stores in Oberlin, Ohio. Prior to that, Tara worked as a newspaper reporter in her hometown of Lorain, Ohio, where she lives now. Tara is a fan of food history, legends, lore, ghost stories, urban farming and old cookbooks. 

Tara Fitzpatrick’s areas of expertise include the onsite foodservice industry (K-12 schools, colleges and universities, healthcare and B&I), menu trends, sustainability in foodservice, senior dining, farm-to-table and innovation.

Tara Fitzpatrick is a frequent webinar and podcast host and has served on the board of directors for IFEC (International Food Editors Consortium).

Tara Fitzpatrick’s experience:

Senior Editor, Food Management (Feb 2008-present)

Associate Editor, National Association of College Stores (2005-2008)

Reporter, The Morning Journal (2002-2005)

LinkedIn: https://www.linkedin.com/in/tara-fitzpatrick-4a08451/

Twitter: https://twitter.com/Tara_Fitzie

Insta: https://www.instagram.com/tarafitzie/

Facebook: https://www.facebook.com/tara.y.fitzpatrick

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