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Phoebe Berks senior-living community gets a new pub

Residents can now gather and grab wine, beer or a cocktail, along with a selection of tavern-style food.

Patricia Cobe, Senior Editor

March 21, 2023

1 Min Read
The Pub
The Pub's food menu includes soups and salads topped with grilled chicken or shrimp. /Photo courtesy of Cura Hospitality

Phoebe Berks senior living community in Wernersville, Pa., opened “The Pub” earlier this month.

The concept, managed by Cura Hospitality, is designed to be a more casual eating and drinking destination, akin to a tavern.

Pubs are trending in senior living, as more baby boomers join communities expecting the same kind of experiences they’ve always enjoyed. Singles or groups can stop by for a beer, glass of wine or a cocktail and stay for a light meal.

The tavern fare at The Pub includes soups, salads topped with grilled chicken or shrimp, pub burgers, beer-battered haddock made with local Yuengling beer, sidewinder fries and desserts.

“Pub-style and casual dining is increasing in popularity in older adult communities,” said Donna Schudel, community relations and grants specialist for parent company Phoebe Ministries, in a statement. “Our goal was to create a safe and convenient space for our residents to stop in for a drink and enjoy pub food. Residents can sit at the bar or at a table, where they will be served by Cura’s waitstaff. It’s a great way to meet up with friends and family where a casual atmosphere can be enjoyed by all.”

Bartender shaking cocktailThe Pub at Phoebe Berks, located right next to the game room, offers a full bar on weekdays from 4-7 p.m. / Photo courtesy of Cura Hospitality

Colene Doughty, district manager for Cura, added: “As these baby boomers age, they expect a new worldliness and desire for food, beverage and service options beyond the traditional dining room.”

The Pub’s bar is open Monday through Friday from 4 to 7 p.m., and food is available during the same hours on Thursdays and Fridays.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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