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How Table 301's restaurants hit all the right notes in Greenville, S.C.

Founder Carl Sobocinski is joined by Chef Diego Campos to share how six unique concepts combined with heartfelt hospitality keep guests coming back.

Patricia Cobe, Senior Editor

November 30, 2023

Carl Sobocinski opened his first restaurant called Soby’s 26 years ago in Greenville, S.C., serving low-country cuisine along with a personalized brand of hospitality. More restaurants followed, and Sobocinski eventually formed Table 301 as the umbrella company that oversees them all. Now there are six unique concepts, all within a three-block radius in Greenville, plus a food truck, two event venues and a catering arm.

Carl

Carl Sobocinski

Diego Campos is executive chef at one of the six called CAMP, a modern American restaurant with a globally influenced menu that changes monthly. He started as a line cook and worked his way up—something that Table 301 strongly encourages. In fact, Sobocinski has created a special buyout program through which his chefs and managers can become restaurant owners.

Diego Campos

Diego Campos

Listen as Sobocinski and Campos share the inspiring story behind Table 301’s name, describe how Greenville has evolved into a melting pot of cultural influences and how the restaurant company’s loving attention to guests and staff is the secret to its longevity.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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