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How a fast-casual chicken concept is changing its menu and marketing to keep guests engaged

Listen as Field Failing, founder and CEO of Fields Good Chicken, shares strategies for differentiating the chicken menu and building a loyal fan base.

Patricia Cobe, Senior Editor

May 1, 2020

As the coronavirus situation has changed, most fast-casual eateries have lost lunch customers in business districts but gained dinner customers in residential areas. Listen as Field Failing, founder and CEO of Fields Good Chicken in New York City, shares how his concept has risen to the challenge by differentiating the menu, constantly engaging guests and reaching out to the community.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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