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What food futurist Liz Moskow sees for the months ahead

Tracking trends for Nextbite, a virtual brand developer, Moskow provides insights into where foodservice is heading.

Patricia Cobe, Senior Editor

August 19, 2021

As vice president of brand development for Nextbite, food futurist Liz Moskow tracks trends and helps position dining concepts for future growth. Nextbite specializes in developing virtual restaurant brands by leveraging an operation’s unseen assets while maximizing labor and kitchen space. 

But these are challenging times for a food futurist. The unpredictability of COVID is trumping the emergence of major new trends, Moskow says. What she does see ahead is a deeper exploration of the trends that emerged in the last year, including virtual brands and comfort food. 

Liz Moskow
Liz Moskow

It’s time to move into a trend she calls “comfort-plus” by introducing new flavors, ingredients and platforms, and find space within that trend for “better-for-you” foods. Listen as Moskow provides a glimpse into the future and offers insight to help menu developers and operators navigate the next months. 

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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