The next big global breakfast grub

Shakshuka is a North African dish showing similar growth to two other items hailing from this region: harissa and chermoula sauces. Increasing 6.3% on menus over the last year, according to Technomic’s MenuMonitor, shakshuka is made with ingredients that are commonly stocked in U.S. kitchens and are familiar to an American audience. The global morning grub traditionally features eggs cooked in a thick, spicy sauce of tomatoes, peppers, onions, garlic and seasonings, although some U.S. operators are now adding their own interpretations to this offering.

The dish directly appeals to the more than half of millennials (51%) and two in five Gen Zers (43%) who want to see more ethnic items served at breakfast, according to Technomic’s Breakfast Consumer Trend Report. Plus, its moderate heat level appeals to a majority of consumers.

Several emerging restaurant chains have recently rolled out their own versions of shakshuka. Here’s a few:

Independents are also debuting twists on classic shakshuka recipes. Adaptations include: