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Nutrients by the numbers: What consumers want
Protein tops the list of the most sought-after nutrients.
1 Min Read
Protein tops the list of the most sought-after nutrients.Photograph: Shutterstock
Protein is the nutrient that consumers seek out most when choosing their next meal, with 41% saying they look for it when determining what to eat. Here are the top nutrients consumers look for in food and beverages, according to Technomic’s 2018 Healthy Eating Consumer Trend Report.
Protein
Overall: 41%
18-34: 44%
35 : 40%
Vitamin C
Overall: 40%
18-34: 46%
35 : 37%
Fiber
Overall: 40%
18-34: 37%
35 : 42%
Vitamin D
Overall: 36%
18-34: 40%
35 : 34%
Calcium
Overall: 34%
18-34: 36%
35 : 33%
Omega-3
Overall: 29%
18-34: 27%
35 : 30%
Iron
Overall: 28%
18-34: 31%
35 : 26%
Vitamin B
Overall: 27%
18-34: 31%
35 : 25%
Potassium
Overall: 26%
18-34: 25%
35 : 26%
Vitamin A
Overall: 24%
18-34: 31%
35 : 21%
Unsaturated fat
Overall: 24%
18-34: 19%
35 : 26%
Vitamin E
Overall: 19%
18-34: 21%
35 : 19%
Vitamin K
Overall: 15%
18-34: 16%
35 : 14%
I don’t specifically look for any nutrients
Overall: 29%
18-34: 22%
35 : 32%
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