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How Sip Fresh is refreshing the beverage segment with mixology-inspired juice drinks

Founder and CEO Sharon Arthofer employs trained “sipologists” and “sipistas” at each location to create and serve the elevated beverage menu.

Patricia Cobe, Senior Editor

September 21, 2023

Sharon Arthofer had a career in marketing, retail and the snack industry before she started fast-casual Sip Fresh in 2017, but she noticed a huge growth opportunity in the beverage segment. Instead of doing just another pressed juice concept, she hired mixologists to take it to the next level. They created a menu of unique, alcohol-free juice-based drinks with on-trend ingredients like dragon fruit, kiwi, chamoy and Tajin—each artfully garnished like cocktails.

Sharon Arthofer

CEO and founder Sharon Arthofer

 

“Sipologists” develop the recipes and each of the four locations employs trained “sipistas”—patterned after baristas—to serve the handcrafted drinks. The units are designed with a bar-style vibe, with the beverage selection displayed in large glass barrels on the counter.

Listen as Arthofer shares why the time is right to refresh the beverage segment, how beverage catering is a focus for growth and her future plans for franchising and expanding Sip Fresh beyond its home base of California.

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About the Author

Patricia Cobe

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

See more from Patricia Cobe
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