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How Passavant Community engages residents through menu innovation and creative connections

GM Barbara Ferguson is taking the dining program to the next level with clever ideas and teamwork.

Patricia Cobe, Senior Editor

June 17, 2021

This edition of Menu Feed is brought to you by Campbell’s Foodservice

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Passavant Community is a senior-living complex in Zelienople, Pa., managed by Cura Hospitality, an Elior company. General Manager Barbara Ferguson, a former fine-dining chef, oversees Passavant’s dining program, which includes restaurants, retail outlets, catering and Cura’s newest initiative—Fresh at Home meal kits

Barbara Ferguson

The chef-curated kits include all the ingredients and instructions for a quick meal for two, but residents are using them to teach themselves cooking, gather with friends for a dinner party and much more. During the last year, Ferguson has taken Fresh at Home to another level, cooking of one of the recipes in an independent-living unit and videotaping the preparation to use as a marketing tool for potential residents. 

Listen as she describes the impact of this initiative and many of the other innovations she’s launched at the retirement community to engage both staff and residents.  

You can subscribe to Menu Feed on Apple Podcasts, Spotify and we’re now on Alexa. Simply log into your Amazon account and look for “Menu Feed podcast” to enable the skill. Once it’s enabled all you need to do to listen is say, “Alexa, play Menu Feed.” 

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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