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How Panda Express’ Jimmy Wang tells stories through food

As executive director of culinary innovation for the 2,500-unit chain, Wang's storytelling mission takes on extra importance during Lunar New Year.

Patricia Cobe, Senior Editor

January 19, 2023

When Jimmy Wang started at Panda Express in 2014, the now executive director of culinary innovation already had many years of experience in top hotel kitchens and operating his own restaurant.

Jimmy Wang

Jimmy Wang

At Panda Express, Wang and his team look to create dishes that tell a story. They apply the chain’s menu mantra—“Chinese Flavors with American Tastes”—to every item they develop, and recent successes include Black Pepper Angus Steak and Plant-Based Orange Chicken.

Lunar New Year, which begins on Jan. 22, has always been a big deal for Panda Express, and this year, the chain is offering special family feasts with symbolic foods, digital games with prizes and an expanded interactive cultural package for educators.

Listen as Wang describes what each of these foods means, shares how he celebrates with his own extended family, describes his R&D process and talks about what’s next—including an exciting culinary exploration trip to Taiwan, where Wang’s family has roots, with some of his team.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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