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How Gumption Coffee differentiates itself to compete with the giant brands

Cofounder Hazel de los Reyes focuses on roasting the best coffee and creating an upbeat, accessible cafe for customers to enjoy it.

Patricia Cobe, Senior Editor

January 7, 2021

Gumption Coffee, an independent coffee shop and roastery in New York City, has its roots in Australia. Cofounder and partner Hazel de los Reyes brought the concept to New York two years ago, first setting up a roasting facility in Brooklyn’s Industry City, then opening a cafe in Manhattan this past fall. Listen as she talks about her quest to source, roast and brew the best beans, the “gumption” required to open her first U.S. cafe during a global pandemic and how she positions Gumption as an accessible but differentiated coffee experience.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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