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How Firebirds’ Steve Sturm puts the wood-fired grill front and center

The head chef leans into the brand’s signature wood-fired cooking technique to differentiate both the food and drink menus.

Patricia Cobe, Senior Editor

June 16, 2022

Steve Sturm is senior vice president of food and beverage and executive chef of Firebirds Wood-Fired Grill. The namesake wood-fired grill is the focal point of the menu at the 55-unit polished casual chain, not only for items like shrimp, salmon, beef tenderloin, chicken, blistered vegetables and tuna, but for cocktails that feature charred pineapple and chilies.

Chef Sturm is currently working on revamping the bar food menu, adding more small plates and shareables that deliver a big flavor punch and fit the way people want to dine today. That menu will launch in the fall. He’s also introducing more interactive tableside items, as guests today are looking for dining experiences—not just a straightforward dinner menu.

Steve Sturm
Steve Sturm

Listen as he describes how he likes to get in the kitchen and “play” and how he and his team of 150 chefs continue to innovate the Firebirds menu.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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