How DIG on 4th merges fast casual and full service into a welcoming cafe concept

Matt Weingarten believes in the power of community and of shared meals around the table. As head chef of 30-location DIG, that was his driving force when creating the menu for the brand’s new all-day cafe, DIG on 4th, where guests are encouraged to linger.

Along with the plant-forward, customizable bowls from the original concept, this new fast-casual/full-service hybrid offers all-day happy hour, shareable sheet tray dinners, sandwiches made with local ingredients on housemade focaccia and seasonal market-driven plates.

Matt Weingarten

Weingarten also believes in the power of teaching people to cook and paying the kitchen team a respectable wage. Listen as he shares how he marries this high-touch approach with the latest technology, and why DIG on 4th, which opened just this week, is a restaurant model destined for expansion.

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Also, we are now on Alexa. Log into your Amazon account, look for “Menu Feed podcast” to enable the skill. Once it’s enabled, all you need to do to listen is say, “Alexa, play ‘Menu Feed.’”