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How Chef Ron Yan took Parcelle's from popup to brick-and-mortar restaurant

The New York City wine bar attracts a young crowd to sip, snack and stay for dinner, thanks to an inventive menu.

Patricia Cobe, Senior Editor

February 2, 2023

As executive chef of Parcelle Wine Bar on the Lower East Side of Manhattan, Ron Yan has created a menu that balances playfulness with skilled technique. During the pandemic, Yan partnered with seasoned restaurateur and wine retailer Grant Reynolds to launch a pop-up. The success of that venture evolved into the current brick-and-mortar restaurant, opened in 2022.

Chef Ron Yan of Parcelle's

Chef Ron Yan

Listen as Yan describes his culinary journey from pre-med student to accomplished chef, how he crafts a wine-pairing menu that artfully combines bar snacks and full dinners, and how he is taking Parcelle to its next stage of growth in 2023.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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