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How Baar Baar’s modern take on Indian food looks to change Americans’ perception of the cuisine

Owner-Partner Payal Sharma differentiates the restaurant’s menu, presentation, decor and more to give it a hip vibe, with an eye on expansion. Owner-Partner Payal Sharma differentiates the restaurant’s menu, presentation, decor and other elements to give it a hip vibe, with an eye on expansion.

Patricia Cobe, Senior Editor

August 5, 2021

Payal Sharma, owner and managing partner of New York City’s Baar Baar, is on a mission to change Americans’ misconceptions about Indian cuisine. The gastro bar’s menu revolves around small plates and shareables, and post-pandemic guests are embracing the experience.

Baar Baar also has an extensive list of inventive cocktails infused with Indian flavors, which are popular with the dinner crowd and during the Bollywood-style brunch on weekends, when the restaurant’s outdoor patio and indoor seats are filled with celebratory guests.

Payal Sharma
Payal Sharma

Listen as Sharma describes how the menu, design and vibe of Baar Baar differentiate it from most Indian restaurants, and how she hopes to replicate the concept in other locales.

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About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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