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How a farm-to-kitchen scratch menu elevates casual dining at Whiskey Cake

Chef Aaron Staudenmaier shares how he strives to create “revved up” American dishes that differentiate the chain’s menu and position it for growth.

Patricia Cobe, Senior Editor

September 30, 2020

Menu Feed · How a farm-to-kitchen scratch menu elevates casual dining at Whiskey Cake

Aaron Staudenmaier brings years of fine-dining experience to his role as concept chef for Whiskey Cake Kitchen & Bar, a growing casual-dining chain based in Texas. His cooking focuses on ingredients from local ranchers, farmers and artisans and flavor-infused techniques—with some whimsical touches thrown in. Listen as chef Staudenmaier shares how he strives to create “revved up” American dishes that differentiate the chain’s menu and position it for growth.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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