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Tune into Menu Feed, a culinary-centered podcast hosted by Senior Editor Patricia Cobe. Menu Feed is produced in collaboration with FSD’s sister publication, Restaurant Business.

How a breakfast, brunch and lunch chain wins over customers with its craveable menu

At Another Broken Egg, Vice President of Culinary Jason Knoll focuses on seasonality and balances indulgence with health.

Patricia Cobe, Senior Editor

April 1, 2021

This edition of Menu Feed is brought to you by Ventura Foods® | Hidden Valley®.
Hidden Valley Ranch

Another Broken Egg, a breakfast, brunch and lunch chain with 75 locations, boasts a seasonally driven menu with a balance of indulgent and healthy dishes.

Vice President of Culinary Jason Knoll shares his strategy for creating crowd-pleasing dishes by listening to guests and incorporating their feedback. He focuses on signatures consumers can’t easily make at home and pays equal attention to the beverage side, crafting cocktails and juices that reflect the flavors and ingredients that drive the food menu.

Jason Knoll

Jason Knoll

Listen as chef Knoll shares how he is evolving Another Broken Egg’s menu through 2021 and beyond.

Find more episodes of this podcast on Spotify.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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