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6 menu trends that came to life at the MenuDirections conference

At the signature noncommercial event put on by FSD, foodservice operators learned that menus truly are going in new directions.

Patricia Cobe, Senior Editor

October 20, 2022

4 Min Read
plant-based tuna poke
Plant-based tuna is tossed with Asian seasonings to create a global street food snack. / Photo by Pat Cobe

Global snacks from different parts of the world, plant-based innovation and comfort foods with a health halo are just some of the many trends noncommercial operators experienced during the 2022 MenuDirections conference, held this week at University of Notre Dame in South Bend, Ind.

Some of these trends emerged during presentations given throughout the conference, while others were sampled and sipped at culinary workshops and two vendor fairs.

These six trends rose to the top, proving that foodservice menus truly are going in new directions.

Seafood swaps. Plant-based chicken, beef and pork are familiar meat alternatives, but seafood made from plants is the new kid on the block. Finless Plant Based Tuna crafted from winter melon has the texture and color of tuna fished from the sea, especially when cubes are combined with miso-ginger dressing and vegetables in a wasabi plant-based tuna lettuce wrap.

The vegan tuna also makes a great swap in a poke bowl, as do cubes of cooked beets. Visual clues play a big role in gaining acceptance for veggie substitutions.

Comfort foods with a health halo. Along the same plant-based theme, a mini Autumn Pulse Pot Pie filled with lentils, chickpeas, cranberry and cannellini beans, mushrooms and squash topped with a red lentil biscuit was as hearty and filling as a chicken or beef version. Recipe samples from the world of pulses also demonstrated how beans, peas and lentils can go into an indulgent dessert—a brown-butter chickpea blondie with adzuki bean ice cream.

A healthy breakfast comfort food also got the indulgent treatment. Dark Chocolate and Coffee Overnight Oats are made with probiotic-rich Greek yogurt, high-fiber oatmeal, dark chocolate sauce, cold brew, bananas and chocolate chips.

Gluten-free is still in demand, especially at C&U and healthcare operations. An inventive potato recipe demo showed how to build a gluten-free Reuben sandwich using hash brown patties as the bread and a pasta Bolognese with curly fries instead of spaghetti or rotini.

Technomic’s presentation on “How to Revive Your Menu” revealed that comforting, indulgent menu items continue to get the highest craveability ratings.

Delivery-friendly menu items. Molly McGrath, director of operations and culinary for All Day Kitchens, emphasized the importance of creating a delivery-optimized menu for a successful to-go program. Select only foods that travel well, she recommends, so customers get the same quality as they would dining in. It’s not necessary to pack everything on your menu into takeout containers.

The vendor fairs showcased some good examples, including a Three Bean Rice Bowl, Sweet Potato Poutine Bowl and Southwestern Quinoa Salad Cup—quinoa, vegetables, cheese cubes and vinaigrette packed in a lidded plastic cup.

Global street snacks. In a workshop presented by Smithfield Culinary, attendees learned that snacks can be a more cost-effective and approachable way to introduce diners to unique global flavors. Gen Z customers are an especially good target for this idea—they are open to adventurous flavors and tend to have less disposable income.

Mexican street corn or elote showed up as it does on the streets of Mexico City, on the cob and grilled, then brushed with Caesar dressing and sprinkled with Parmesan. But the ingredients also flavored several other snacks and apps, including an Elote Dip composed of a queso cheese dip, a frozen corn and jalapeno blend, lime juice and cotija; Street Corn Fries topped with chilies, cilantro, roasted sweet corn and cotija; and an Elote Pizza, served at Modern Market Eatery, the fast-casual chain with an outpost in Notre Dame’s student union.

Elote pizza

Elote Pizza at Modern Market Eatery. / Photo by Pat Cobe

There were also Indian and Middle Eastern street snacks on offer, including a Fresh Mango & Frisee Chaat Salad, Potato Shawarma and Kofta Kebabs with tzatziki.

Labor-saving solutions. The labor challenge was a thread that ran through many of the presentations, demos and discussions, and value-added and labor-saving food products offered tasty solutions.

King’s Hawaiian, the bakery supplying buns and bread to foodservice, came up with one innovative tool. The company’s slider buns now come in one sheet, and the chef layered condiments and deli sandwich ingredients on the bottom, replaced the top layer and then cut the whole thing into 24 individual sliders. It eliminated the work of making every slider individually.

Sous vide meats, fully cooked and ready to reheat, were offered at the vendor fair, along with cooked and sauced barbacoa, barbecued pork wings as an alternate to chicken wings and premium meats and cheeses for instant charcuterie boards.

Flavor enhancing through food science. Fat washing, a technique mixologists use to add richness to cocktails, was translated to Asian sauces by Kikkoman’s chef, Andrew Hunter.

He browned butter to deepen the flavor, infusing it with ginger and tarragon. Then he added ponzu, a citrus-seasoned soy sauce, to the butter and chilled the mixture so the fat congealed on top. Once the butter solidifies, it’s spooned off and discarded, but the flavor molecules from the permeate the ponzu to give it a smooth, rich mouthfeel.

Hunter served the fat-washed ponzu with shu mai dumplings for the perfect pairing.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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