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What do customers need to feel comfortable with dining in again?

New Technomic data reveals that outward displays of increased sanitation are important for building consumer trust.

Heather Lalley, Managing editor

May 1, 2020

1 Min Read
Cleaning table
Cleaning tablePhotograph: Shutterstock

A greater number of hand sanitizer dispensers as well as visible displays of cleaning will help customers feel comfortable returning to dining rooms amid the COVID-19 pandemic.

That’s according to new data from FoodService Director sister company Technomic, which looked at consumer sentiment around returning for dine-in service around the country and particularly in Georgia, which was the first state to allow for the resumption of on-premise dining.

About 55% of all consumers surveyed expect to see more hand sanitizer dispensers to make them feel “safe and comfortable” inside restaurants, and another 56% said they’d like to see staff “visibly cleaning” high-touch areas.

Also high on the list of diner demands are having all employees wear gloves, seeing fewer tables and providing single-use condiments, utensils and menus.

Even with those protections, 1 in 5 Georgia residents surveyed said they would be avoiding all eateries during the coronavirus crisis.

Before the pandemic, half of all Georgia residents said they frequented restaurants more than once a week. That number dipped to 29% in the midst of the crisis. Nevertheless, about half of Georgians said they were still engaging with restaurants at least once a week even amid the coronavirus.

It might take some time, though, for all consumers to feel fully ready to return to their pre-pandemic behaviors.

About 20% of those surveyed said they would not return to normal activities until a vaccine is approved and the virus is widely contained, and 15% said they wouldn’t resume regular behavior until COVID-19 is completely contained.

About the Author

Heather Lalley

Managing editor

Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. She previously served as editor in chief of Winsight Grocery Business.

Before joining Winsight and Informa, Heather spent nearly a decade as a reporter for the daily newspaper in Spokane, Washington. She is the author of "The Chicago Homegrown Cookbook." She holds a journalism degree from Northwestern University and is a graduate of the two-year baking and pastry program at Washburne Culinary Institute in Chicago.

She is the mother of two and rarely passes up a chance to eat tater tots.

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