What are the top takeout drivers?

Operators looking to increase their number of to-go orders should focus on accuracy and approximating dine-in quality. Older consumers also have higher expectations in regard to takeout compared to younger consumers. Here are the top factors consumers say they consider when taking food to go.

1. Food tastes as good as when I’m dining in

Overall: 48%

Age 18-34: 38%

Age 35 : 52%

2. Order is accurate

Overall: 44%

18-34: 39%

35 : 47%

3. Food tastes as fresh as when dining in

Overall: 40%

18-34: 35%

35 : 43%

4. Food is prepared quickly

Overall: 37%

18-34: 34%

35 : 38%

5. The restaurant is in a convenient location

Overall: 34%

18-34: 25%

35 : 38%

6. Food stays at the right temperature until I get to my destination

Overall: 33%

18-34: 27%

35 : 35%

7. Portion sizes are the same as when dining in

Overall: 32%

18-34: 26%

35 : 35%

8. Food is inexpensive

Overall: 30%

18-34: 27%

35 : 32%

Source: Technomic 2018 Takeout & Off-Premise Consumer Trend Report