New Hershey Bar beverage concept opens in Barclays Center

The Barclays Center and The Hershey Co. have partnered to open the Hershey Bar, a first-of-its-kind beverage concept, inside the Brooklyn, N.Y., arena.

The Hershey Bar serves both alcoholic and nonalcoholic drinks made with Hershey products, such as Hershey's and Reese's milkshakes, a Hershey's hot chocolate loaded with garnishes, Jolly Rancher mixed drinks and a Hershey's Kisses chocolate martini.

“Since Barclays Center opened it has not only become one of the world’s busiest sports and entertainment venues, but also a premier food and beverage destination, widely known for the uniqueness of its concessions offerings,” said Bryan Calka, senior vice president of global partnerships for Barclays Center operator BSE Global, in a press release. “We’re thrilled to elevate our concession options even further by partnering with one of the world’s top snack companies, Hershey, to create this one-of-a-kind space for our guests to enjoy.”

The bar has already proven very popular with guests, said Pawl Brzezinski, area vice president of hospitality and strategy for Levy, in the release. Levy manages the food and beverage operations at Barclays.

The Hershey Bar is located on the main concourse and is open during Brooklyn Nets home games as well as certain concerts and events.