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Diners are largely in favor of wearing masks, survey finds

Foodservice patrons support operators who enforce mask compliance.

Patricia Cobe, Senior Editor

June 26, 2020

1 Min Read
People wearing masks at a cafe, covid-19
Foodservice patrons support operators who enforce mask compliance.Photograph: Shutterstock

A recent state and national poll revealed that consumers are overwhelmingly in favor of wearing masks in restaurants and bars. The survey of 500 Americans across the U.S. and in coronavirus hotspots such as California, New York, Florida and Texas found that 83% of respondents feel positively about businesses that enforce mask wearing, while only 6% say they resent being compelled to don a mask.

The support is even more striking among consumers in New York and California. When it comes to bars, 91% of New Yorkers and 90% of Californians say it is very important to wear a mask indoors; and 90% and 88%, respectively, feel the same about doing so when dining in restaurants.

Texans are less supportive, with 82% in favor of mask-wearing in bars and 78% in restaurants. This lax attitude may be a reason behind a surge in coronavirus cases in the state, which led Gov. Greg Abbott to order all Texas bars to close and all restaurants to roll back to 50% capacity on Friday.

Residents lean a little more favorably toward masks in Florida, which is also experiencing a COVID-19 spike and on Friday suspended on-premise drinking at bars in an effort to stop the virus’ spread. The survey found that 87% of Florida residents feel it’s important to wear masks in bars and 81% in restaurants.

While consumers support mask wearing, compliance is a different story. Nationally, only 67% reported that they don a mask “always” or “often.”

The poll was conducted by 1Q, a market research platform, on June 22.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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