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Convenience continues to trump fresh, survey says
Research from Rabobank suggests that market and mispercetions are pushing convenience foods' purchase.
July 11, 2013
1 Min Read
Creative marketing and the convenience of processed foods is ousting fresh fruits and vegetables from diets in Western Europe and the United States, according to new research from Rabobank.
The market researcher surmises that the perception that fresh produce is more expensive than processed foods is also contributing to the drop, despite evidence that prices of fresh fruits and vegetables actually increased less than those of processed items in a five-year period between 2006 and 2011.
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