6 marketing ideas for the month of February

Marketing Calendar February by Reyna Estrada

Black History Month (Feb 1- March 1)

In honor of this month last year, The University of Houston’s dining team held a Black History Month celebration, featuring dishes from the National Museum of African American History and Culture’s Sweet Home Cafe. The event also featured live entertainment including a performance from a hip hop violinist.

National Pizza Day (Feb. 9)

This day is the perfect time to mix up your menu line up with this cheesy staple. Last year, Fresno State University highlighted where on campus diners can find their favorite slice.

Mardi Gras (Feb. 13)

The University of Texas at Austin’s dining team celebrated this holiday last year with a dinner featuring traditional creole cuisine.  

Valentine's Day (Feb. 14)

Love is in the air as this holiday nears. And what better way to celebrate love than with a sweet treat? Last year, the University of Central Missouri’s dining team invited students to stop by the dining hall to decorate cookies in honor of Valentine's Day.

National Clam Chowder Day (Feb. 25)

Mix up your soup line up in honor of this day. Last year, the University of Richmond’s dining services served up a special clam chowder to celebrate.

National Strawberry Day (Feb. 27)

Nicholls State University dining served up chocolate covered strawberries in honor of this day last year.