NBA Explores Standardized Customer Service Program

A steering committee of representatives from NBA teams and concessionaires Levy Restaurants and Aramark met recently with Disney Institute executives in Orlando to explore the creation of a standardized arena customer service program for the league's arenas, reports Sports Business Daily. The program will include strategies for teams to improve customer service during game nights along with employee training and the development of specific customer service standards that will be put into place over time.

The Disney Institute works with companies to improve customer service and employee training. In recent years, it has also worked with a variety of sports clients, including the NFL and major college sports programs like Michigan State, the University of Tennessee and Arizona State.