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The Big Mac as a Global Economic Measure
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The Big Mac as Global Economic Equalizer--Who Knew?
Each year, the Economist magazine calculates a "Big Mac Index" that offers an unusual gauge of currency equivalencies, a comparative way to look at the value of labor in different countries, and other unexpected economic insights.
For a fascinating look at these kind of analytics, go to this story that appeared recently in the Atlantic magazine: http://www.theatlantic.com/business/archive/2012/05/big-maconomics-how-mcdonalds-explains-the-world/256431/?google_editors_picks=true
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