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New food and drink options at AT&T Stadium welcome Dallas Cowboys fans this fall

Over 20 new menu items make their debut Saturday for the team’s first pre-season game.

Patricia Cobe, Senior Editor

August 22, 2024

5 Min Read
burger
Geared to football player-sized appetites is the Pizza Burger, a 16-ounce Angus beef patty sandwiched between two pepperoni pizzas. | Photos courtesy of Legends Hospitality

When the Dallas Cowboys host their first pre-season game Saturday, fans at AT&T Stadium in Arlington, Texas will be able to taste over 20 new concession items. The menu officially launches September 15 when the Cowboys play the Saints at their 2024 NFL Season Opener.

Big flavors and big portions highlight the burgers, flatbreads and sandwiches, with steak, chicken and veggie options all available as well as lighter fare, like salads and wraps. Classic football eats, such as nachos, tacos, empanadas, chili dogs and ice cream, have been updated with on-trend tweaks. The menu also includes fan favorites from seasons past.

“The new additions for fans on Dallas Cowboys’ game day for the 2024 NFL Season are very exciting and continue to provide something all fans of all ages can enjoy—and share,” George Wasai, VP of Food and Beverage for Legends Hospitality for AT&T Stadium, said in a statement. “Our Plant Based Touchdown program is also next level with the addition of three vegan offerings: Vegan Ultimate Nachos, Vegan Hot Dog/Chili Dog and Vegan Pulled Pork Sandwich.

Here are the highlights of the new game-day items at the stadium’s concessions:

The Pizza Burger is a generous 16-ounce Angus beef patty sandwiched between two pepperoni pizzas with lettuce, tomato, marinara and melted mozzarella cheese.  

Wagyu Truffle Burger features a seasoned Wagyu beef patty served on a locally baked brioche bun with truffle aioli, Havarti cheese and arugula.  

Honey Bourbon Steak Sandwich includes honey-bourbon-marinated Waygu steak tips served on a roll with provolone, arugula and Dijon onions.  

Tequila-Lime Chicken Sandwich layers grilled, tequila-lime marinated chicken on a brioche bun with pepper-jack cheese, green leaf lettuce, tomato and crisp bacon.

 waffle

The Churro Waffle satisfies sweet cravings. 

The Churro Waffle is a house-made waffle tossed with cinnamon and sugar, then drizzled with caramel sauce and finished with a dollop of whipped cream. 

Oops! All Berries Waffle has a waffle base that’s drizzled with house-made berry syrup, topped with whipped cream and sprinkled with Cap’N Crunch Oops! All Berries cereal.

Sausage and Red Pepper Flatbread features crispy flatbread topped with melted mozzarella cheese, spicy Italian sausage and roasted red peppers.  

Buffalo Chicken Bacon Flatbread is topped with Buffalo sauce, melted mozzarella, grilled chicken and chopped bacon.

Quattro Formaggio Flatbread  is a four-cheese flatbread with shredded mozzarella, fresh mozzarella, fontina and Parmesan. 

Buffalo Chicken Empanadas are filled with Buffalo chicken, then drizzled with Buffalo ranch dressing and garnished with green onions; served with fries.  

 empanadas

Buffalo Chicken Empanadas are easily shareable. 

Flamin’ Hot Fritos Tacos include seasoned ground beef topped with house-made charred red salsa, queso fresco, pico de gallo, and crunchy Flamin’ Hot Fritos.   

The Fritos Sundae boasts a sweet-salty flavor profile; crunchy Fritos are topped with a scoop of vanilla ice cream, cinnamon and sugar, then drizzled with caramel and chocolate syrup and topped with sprinkles and a maraschino cherry.  

Ruffles Buffalo Chicken Sandwich adds Flamin’ Hot BBQ Ruffles potato chips to this classic sandwich for a crunchy twist.  

Steak Fajita Wrap starts with a chipotle-flavored tortilla filled with marinated fajita steak, avocado, black bean corn relish, roasted poblanos and red peppers.  

Cranberry Pecan Chicken Salad Sandwich mounds house-made cranberry pecan chicken salad on a whole wheat bun.   

Market Berry Chicken Salad is a toss of fresh strawberries and blueberries, grilled chicken, feta and candied pecans served with house-made poppy seed dressing.  

Buffalo Chicken Salad combines grilled Buffalo chicken with shredded carrots, cucumbers, grape tomatoes, shredded pepper-jack cheese and Buffalo ranch dressing.   

Strawberry Kiwi Yogurt Parfait layers vanilla Greek yogurt with strawberry puree, fresh strawberries and kiwi, topped with coconut granola. 

 club sandwich

The overstuffed Honor Club Sandwich can carry a fan into overtime. 

Honor Club Sandwich is made with sourdough bread piled high with smoked ham and turkey, bacon, cheddar cheese, sprouts, heirloom tomatoes, cucumbers and a house-made Dusseldorf mustard.  

Vegan Tostitos Ultimate Nachos is a plant-based version of the Dallas Cowboys top-selling fan favorite. It combines thick-cut tortilla chips with vegan hot nacho cheese sauce and hearty plant-based Texas chili, topped with fresh pico de gallo and jalapeños.   

Vegan Hot Dog/Chili Dog is a vegan version of a classic, served on a freshly baked vegan bun and topped with hearty vegan Texas chili and melted vegan cheese sauce.  

Vegan BBQ Sandwich features plant-based shredded BBQ protein, tossed in tangy barbecue sauce and served on a freshly baked vegan bun.  

Vegetarian Cowboys Cheesesteak updates the stadium’s famous Cowboys Cheesesteak with meatless ingredients.  

“Plant-Based Touchdown,” a campaign created through a partnership between Legends Hospitality at AT&T Stadium and Paul Quinn College’s WE Over Me Farm, has helped expand veggie menu items and get buy-in from customers. The campaign focuses on the health benefits and full flavors of fresh produce to inspire African-American, Latino, Native American and all fans to incorporate more plants in their diet, directly combating diabetes, hypertension and other chronic illnesses. Legends has purchased produce from WE Over Me Farm since 2009 to use on the stadium’s menus.

On the beverage side, the Dallas Cowboys partner with Revolver, a local craft brewery, to spotlight the company’s beers. The selection includes Gridiron American Ale, a light, sessionable beer brewed by executives from the Dallas Cowboys and Legends along with the Revolver team, and Let’s Go Girls, a Watermelon Kolsh. It’s a pale malt with a splash of honey, aged on watermelon puree and hibiscus. Brewed by wives of the football team’s execs along with Revolver, it will be featured in October for breast cancer awareness month.

AT&T Stadium’s Suites and Club Dining are also offering a roster of new chef creations, such as Texas Veal Osso Bucco, Colossal Shrimp and Snow Crab Claws with remoulade sauce, Sesame Grilled Chicken Salad, an ancho-marinated skirt steak wrap and Rowdy’s Frozone Slushies in flavors including strawberry-dragon fruit, lemonade and mango.

The Legends Hospitality culinary team for AT&T Stadium includes Culinary Director and Executive Chef Marcelo Vasquez, Executive Pastry Chef Marcello Guevara and Concessions Chef Heather Fuller.   

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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