Low-Cal Snacking On the Go

Amy Higgens

For its on-the-go, calorie-counting customers, Kraft has launched a variety of preportioned snack packs with just 100 calories, two to three grams of fat and zero trans fat. The line of Nabisco products includes Oreo Thin Crisps, Chips Ahoy Thin Crisps, Kraft Cheese Nips Thin Crisps, and Wheat Thin Minis.

Going a step further, Kraft is taking a new approach to nutrition labeling for its snacks and beverages containing up to four servings. New labels take the guesswork out of labeling by providing nutritional information for the entire package.