Brown Bag Value Options

In these tough economic times many people are opting to bring their own lunches to work. How can operators compete with homemade?

Sodexo recently rolled out a brown baggers dream — Simply To Go Basics sandwiches in a brown box (below) or a basics bundle (add a side and beverage). “We offer basic sandwiches but with a twist like adding dijon to egg salad or tarragon to tuna,” says Chuck Hatfield, director of product development. They seem perfect for those days when customers simply couldn't make it themselves — due to lack of inspiration or time!