COVID-19: ONE YEAR LATER
One struggles to find the right words to sum up a year that was nothing short of otherworldly. When the first coronavirus death in the U.S. was reported 13 months ago, few could have predicted how this virus would infiltrate every aspect of life as we then knew it. In the time since, foodservice operations have contended with supply issues, safety concerns, shifting regulations and a sea of uncertainty. Amid the shutdowns, they toiled, met triumphs and reimagined the way they did business. Here’s a look at the changes the last year wrought and the impacts that could stick around.
"NONE OF THIS HAS BEEN EASY ... IT CHANGES EVERY SINGLE DAY, [TAKE] THE NEW INFORMATION AND RESET THAT PLAN AND KEEP GOING."
CONTACTLESS WAS KING
Ghost kitchens, a trend that had been slowly gaining steam on the restaurant side, exploded during the pandemic as consumers sought a taste of dining in while hoping to incur lower risk. Faced with less labor and cafeteria capacity limits, colleges proved an incubator for many of these concepts, including the first ghost kitchen experiment from sandwich chain Jersey Mike’s. Investment in mobile ordering and payment tech also boomed, and noncommercial operations that had lagged when it came to adding apps, kiosks and similar amenities were forced to adapt to keep up.
CONTACTLESS WAS KING
Recent initiatives from Kitchen United and others signal a fresh frontier for delivery-only facilities.
As many employees continue to work remotely, the traditional company cafeteria is changing.
Market Next allows students to walk in, grab what they want and leave without ever physically checking out.
"One of our first days [serving during the pandemic], a mom pulled up with two little ones in the back. She was crying and said, ‘I don’t know what we’d do without you guys.’ That’s what you’re in it for. My heart and soul is in this."
LABOR STRUGGLES
Emotions ran especially high early in the pandemic, and operators leaned on additional training, technology and some quick thinking to keep staff healthy and engaged. Faced with furloughs, COVID fatigue and other challenges as the months wore on, FSDs renewed efforts to boost team morale, and rising social tensions led to further examination of what truly makes employees feel safe and appreciated.
LABOR STRUGGLES
OSHA strengthened its employer recommendations for keeping workers safe, including what to do about vaccines.
Requests for personal services shifted dramatically in the last seven months.
Operators have been thinking outside the box to address a myriad of pandemic-related staffing concerns.
"If you love creating an experience through food and drink, and you love to feel like that is received with gratitude, I don’t know that there was ever so great of an opportunity as the present moment."
SILVER LININGS EMERGED
As the virus plagued municipalities around the country, communities were reminded of the important role that noncommercial operations play in keeping folks fed. Pop-up convenience stores and markets materialized to lend a hand to time-strapped healthcare workers. Organizations stepped up to aid individuals facing food insecurity amid job losses, reduced access to school meals and more. And some kitchens that had been rendered close to dormant provided space to prepare meals for those in need. In addition, operators of all types tapped into creativity amid mounting challenges.
SILVER LININGS EMERGED
The pandemic brought a tough year for foodservice operations, but some positives came out of the challenges.
With fewer people on-site, all types of dining operations are serving up meals to those in need.
The Eat Well Mobile Grocery Store is offering healthy options to those living in food deserts.
"They all came up to me [after the meeting]: random people from churches, staff members that I never even knew. They were just ready to kind of mobilize and do whatever we needed to make sure that our kids continued to get fed."
WHAT WILL REMAIN
Flexibility has been at the forefront throughout the crisis, with chefs and foodservice brands testing new approaches to marketing, menu development and off-premise options. Many of these innovations will continue on as the pandemic’s severity recedes. Other endeavors that took a backseat as COVID concerns grew, such as eco-friendly initiatives, will begin to take center stage again: “We might have had a pass for the last 10 months,” Jill Horst, executive director of campus dining at UC Santa Barbara, said on a recent webinar, noting that “there will be expectations from our institutions and our communities that we put that [sustainability] hat back on.”
WHAT WILL REMAIN
With retail revenue plummeting, operators have come up with some creative ideas to recoup lost dollars.
Foodservice operators take aim at the world’s plastic problem, one step at a time.
Though test kitchens shut down for a while, menu development didn’t stop. It just proceeded a little differently.
YEAR IN REVIEW
From the pandemic's early days, FSD's editors worked hard to stay on top of the latest updates. Here's a sampling of the stories that arose.
Hover over each image for more and click to go to the article