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What are college students’ favorite fast-food destinations?

Recent Yelp data reveals the most popular national, regional and local chains near public universities in the U.S.

Patricia Cobe, Senior Editor

January 5, 2023

2 Min Read
What are college students’ favorite fast-food destinations?
Art by Nico Heins

Burgers, pizza, salads, sandwiches—which is the No. 1 fast-food choice of today’s college students?

To find out, Yelp partnered with BrokeScholar to analyze data for fast-food chains within a two-mile radius of 144 of the country’s public universities.

And the winner is ... Blaze Pizza.

Ranked as the most popular brand, students singled out Blaze for its responsibly sourced ingredients, eco-friendly packaging and numerous customization options, including gluten-free and plant-based.

But burgers and sandwiches weren’t left in the dust. Coming in at No. 2 was Five Guys, and at No. 3, Jersey Mike’s.

College students have always been fast food fans, but with inflation cutting deeper into their spending power these days, they may be turning more often to these cheaper eats.

While Chick-fil-A (No. 4), McDonald’s (No. 5) and Taco Bell (No. 7) also landed in the Top 10, local eateries earned the most stars.

Operators may want to note that this group of Gen Z consumers is often drawn to concepts that support local initiatives or offer a range of healthier and more sustainable choices. Students at Arizona State, for example, awarded the most stars to 5th Street Burger and Fries, which started as a delivery-only restaurant during the pandemic. It serves up a wide assortment of unique sauces with its burgers, like maple aioli.

UC Riverside diners gave high marks to Veg & Go. This plant-based concept menus pea protein burgers, vegan wings and kombucha.

But more mainstream sandwiches dominated the fast-food lineup, with 46 of the most popular chains focusing on that menu category. Along with Jersey Mike’s, students noted a preference for Jimmy Johns, Firehouse Subs, Potbelly and Pita Pit.

It goes without saying that geography also played a part in popularity. At University of Wyoming, Papa John’s tops the list, and University of Maryland students are Pizza Hut fans. Raising Cane’s is a regional favorite, as is In-N-Out Burger.

More detailed survey findings are posted on the BrokeScholar website.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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