Sponsored By

Velvet Taco launches exclusive menu at locations near 3 college campuses

Seven tacos and sides, plus a lineup of Happy Hour specials, are on tap for students and locals seeking wallet-friendly food and drink.

Patricia Cobe, Senior Editor

January 25, 2023

2 Min Read
Velvet Taco launches exclusive menu at locations near 3 college campuses
Velvet Taco's Brisket Mac 'n Cheese is one of seven lower-priced items offered at units near colleges. / Photo courtesy of Velvet Taco

Velvet Taco is treating college-age fans to a selection of menu items gently priced to fit their budgets.

Starting Monday, students at campuses in Norman, Okla., and Lubbock and College Station, Texas, can order up seven new tacos and sides at prices that range from $4 to $4.50. Dallas-based Velvet Taco is also inviting locals to enjoy the menu, which is geared to pre-game get-togethers, after parties and anytime eating.

On offer are five tacos with Gen Z appeal, including the Burger & Fries filled with queso blanco, cheddar and spicy ketchup in addition to a smashed burger and fries; Chicken Tenders & Mac ‘n Cheese with queso blanco and red chile aioli; and Chicken Tenders with corn pico, avocado crema and cheese blend—all made with flour tortillas.

On the lighter side is Chicken & Avocado Salad in a lettuce wrap, and for that morning after partying hard, the meaty Hangover Breakfast—slow-cooked angus brisket, pulled pork, peppered bacon, crispy potatoes, egg and cheese in a flour tortilla.

Hangover tacoThe Hangover Taco is  filled with hearty breakfast ingredients for a tasty morning-after recovery. / Photo courtesy of Velvet Taco

Sides include Brisket Mac ‘n Cheese and a Burger Quesadilla. All are available for dine-in customers and online or app orders.

"We knew our guests in Lubbock, Norman, and College Station were ready for an exclusive menu with some innovative taco creations," said Venecia Willis, director of culinary for Velvet Taco. "When we created this menu, we were inspired by the same scratch cooking preparations as our core menu items, infused with the nostalgia of what college students crave."

The three college-area locations are also offering a Happy Hour Menu every day from 2-6 p.m. and all day on Tuesdays. The Happy Hour lineup is only available for dine-in guests, and drinkers must be over 21.

Menu prices at 35-unit Velvet Taco, known for its out-of-the box weekly taco features, usually run from $6.15 to $8.15 for tacos, depending on the filling.

Both the discounted tacos and Happy Hour Menu will run indefinitely at the three campus-area locations.

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

Subscribe to FoodService Director Newsletters
Get the foodservice industry news and insights you need for success, right in your inbox.