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University of Texas at Dallas gets the first on-campus Taco Bell Cantina

Chartwells Higher Ed and a Taco Bell franchisee are operating the chain’s elevated concept.

Patricia Cobe, Senior Editor

October 6, 2020

2 Min Read
Taco Bell Cantina Chartwells
Chartwells Higher Ed and a Taco Bell franchisee are operating the chain’s elevated concept.Photograph courtesy of Taco Bell Cantina

The first on-campus Taco Bell Cantina opened at the University of Texas at Dallas at the start of this semester.

Like the other 50 or so Cantinas around the country, this newest location offers alcohol and a dining experience a few notches above the usual Taco Bell. Digital kiosks, cutting-edge design, unique but budget-friendly menu items, and beer and wine amplify its appeal as a student hangout.

Taco Bell CantinaPhotograph courtesy of Taco Bell Cantina

Franchisee North Texas Bells is operating the restaurant in conjunction with foodservice provider Chartwells Higher Education and UT Dallas.

“I’m from Louisiana, and in college, we had a place on campus called Burger Chef,” says Troy Morrison, president of North Texas Bells. “That was kind of the meeting place for all students. We really want to serve the UT Dallas community and want Taco Bell Cantina to be that meeting place.”

Taco Bell Cantina Ordering Station
Photograph courtesy of Taco Bell Cantina

The intent is to serve the surrounding community of Richardson, Texas, as well as the campus, according to a Chartwells spokesperson.

Pandemic restrictions mean that only about one-third of students are currently attending in-person classes. But the Cantina is located in a parking structure, so it’s convenient for students coming to and leaving campus as well as local residents. In addition, it has outdoor seating.

Taco Bell Cantina
Photograph courtesy of Taco Bell Cantina

According to Chartwells Director of Retail Dining Nick Norris, the concept’s value was one of the reasons the university wanted a Taco Bell Cantina. It provides affordable meal options, including $1 value menu items, and has become the busiest dining location on campus. Meal cards are accepted, and students can get food delivered using Starship Technologies’ delivery robots or mobile ordering, each for an additional fee.

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Taco Bell

About the Author

Patricia Cobe

Senior Editor

Pat plans and executes the menu sections of Restaurant Business and FoodService Director, covering food and beverage trends, Menu R&D, profiles of chefs and restaurateurs and Technomic research. She also contributes to the digital content of both RB and FSD and is editor of two weekly e-newsletters, Recipe Report and On the Menu. Pat’s weekly podcast, MenuFeed, covers a wide range of menu topics through interviews with chefs and operators.

Pat came to Winsight from Hearst, where she was an executive editor. She is the co-author of the Mompreneurs series of books as well as two cookbooks. She graduated from Cornell University and earned a Masters in Journalism from Boston University. She is active in several professional organizations, including Les Dames d’Escoffier and the International Foodservice Editorial Council (IFEC), and serves as a judge for the James Beard Media Awards.

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