The ever-expanding daypart

First came all-day breakfast. Then the trendy second breakfast. It’s safe to say that diners enjoy eating their favorite morning meals at any time of day or night. Portability plays a big role here, with fare that diners can eat as they head to work or class being of major interest. Twenty-nine percent of consumers overall—and 40% of those in Generation Z—say that they often have no option but to eat on the go, according to Technomic’s 2018 Generational Consumer Trend Report.