SEGMENT: COLLEGE & UNIVERSITY
Rank: 1
2018 F&B sales: $150.4M
Total enrollment: 50,351
Location: East Lansing, Mich.
Leaning into growing concerns about food allergens, MSU’s Culinary Services’ team last year opened Thrive, an all-you-care-to-eat dining hall that’s both sesame-conscious and free from the top eight allergens. Menu items at Thrive include chicken tenders, a housemade dairy-free yogurt and a variety of desserts. In addition, three retail dining locations in the MSU Union recently transitioned to new concepts that appeal to current trends: The Roost serves comfort food favorites, Street Tacos—true to its name—menus several types of tacos, and Unbelieva-Bowl offers a variety of greens, grains and hummus-based bowls. Campus retail options Sparty’s Market and Sparty’s c-stores have shifted their product mix from packaged goods to more custom grab-and-go items, including hot mac and cheese.
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Source: Data courtesy of Technomic. All sales figures are estimates.