Authenticity takes priority

THE VALUE OF AUTHENTICITY

Menuing authentic ethnic dishes is a priority across noncommercial segments, and especially in college dining. Universities are more multicultural than ever before, and international students and those with ethnic backgrounds are more opinionated about how certain preparations should taste and look. But in some operations, mashups that combine two or more culinary traditions win points with customers. Or introducing an exotic flavor or ingredient in a familiar platform can be a successful way to invite trial.