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SEGMENT: COLLEGE & UNIVERSITY
Rank: 12
2016 F&B sales: $58,000,000
Audience size: 31,200
Last year’s rank: 8
Location: Blacksburg, Va.
New vegan dishes served at DXpress include cauliflower sloppy joes, gnocchi, Mediterranean wraps and fruit-based breakfast bowls with chia seeds. In the events department, a Customer Appreciation Fall Festival featured pumpkin bowling, a bounce house and creative eats such as glazed doughnut sliders and fried chicken served in waffle cones.
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