Sodexo Partners With Guy Fieri on College Concept
Sodexo inks exclusive partnership with Food Network chef Guy Fieri to create Guy Fieri On Campus for the college and university segment
August 22, 2012
Sodexo has established an exclusive partnership with Food Network chef Guy Fieri to create Guy Fieri On Campus (GFOC), a fast casual retail dining concept designed for the college/university segment. It features Fieri's unique culinary style with hints of Italian, Asian and Mexican flavors: the kind of food featured regularly on his Food Network shows and in his restaurants, Tex Wasabi's and Johnny Garlic's.
Under this partnership, Fieri and Sodexo will open at least 15 GFOC locations in the next five years, with the first debuting this fall at Montclair State University in New Jersey.
"I'm totally psyched about Guy Fieri On Campus," Fieri says. "This is my style, my recipes and what I wish I could have had when I was in college. I've definitely learned a lot about what people like to eat in my travels across the country, so you know this food is going to be on point."
GFOC's menu includes a broad selection of sandwiches, pasta, tacos, quesadillas, rice bowls, salads, soups and burritos, as well as a range of appetizers, sides and snacks such as Guy's famous Vegas Fries. The latter is a recipe inspired by Fieri's college days featuring extra crispy potatoes tossed in buffalo sauce and served with a side of bleu cheese. Diners will also be able to try sea salt fries or garlic fries with parmesan.
The chicken wings are served three ways: slathered with Fieri's signature barbecue sauces; marinated and coated in a spicy soy sauce and honey Firecracker Sauce; and as Garlic-Butter Wings with Hot Sauce.
"Sodexo creates exceptional student experiences and this partnership with Guy Fieri is another example of the exciting innovations we bring to campus," says Tom Post, president of Sodexo Education-Campus. "Much like our other branded dining concepts, Guy Fieri On Campus was designed to create a fun and relaxing spot on campus for students to enjoy great food while letting their hair down, or in this case spiking it up!"
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