Compass Group Launches Loyalty Program

June 25—Compass Group North America is launching a consumer loyalty program called Zipthru Rewards at participating corporate cafes. The rewards program is an automated points-based program that rewards customers by their level of loyalty. Loyal customers receive additional rewards such as special discounts on goods and services from local and national merchants.
 
“Our enhanced Zipthru Rewards program is one more way we can provide the best possible dining experience for our customers,” Lisa McEuen, senior vice president, strategic marketing and business excellence at Compass Group, said in a press release. “In today’s business environment, you have to offer your customers more than ‘just lunch’. Our tiered loyalty program is the extra step we’re taking to show our most dedicated customers that we value them and appreciate their business.”
 
The rewards program is being implemented at additional dining centers later this year.